The influence of eWOM in social media on consumers’ purchase intentions

• موضوع: Social Media Marketing : The influence of eWOM in social media on consumers’ purchase intentions
• تهیه کننده: صبا خلیلی بروجنی

مراجع

Chang, Yu-Ting, Hueiju Yu, and Hsi-Peng Lu. "Persuasive messages, popularity cohesion, and message diffusion in social media marketing."Journal of Business Research 68.4 (2015): 777-782.

Erkan, Ismail, and Chris Evans. "The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption." Computers in Human Behavior 61 (2016): 47-55.

Yan, Qiang, et al. "E-WOM from e-commerce websites and social media: Which will consumers adopt?." Electronic Commerce Research and Applications 17 (2016): 62-73.

Erkan, Ismail, and Chris Evans. "Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions." Journal of Marketing Communications (2016): 1-17.