The influence of eWOM in social media on consumers’ purchase intentions: تفاوت میان نسخهها
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== بررسی ادبیات موضوع == | == بررسی ادبیات موضوع == | ||
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== بدنه تحقیق == | == بدنه تحقیق == | ||
نسخهٔ ۲۱ اکتبر ۲۰۱۶، ساعت ۰۹:۳۷
- موضوع: Social Media Marketing : The influence of eWOM in social media on consumers’ purchase intentions
- تهیه کننده: صبا خلیلی بروجنی
چکیده
مقدمه
بررسی ادبیات موضوع
درخت دانش:
بدنه تحقیق
نتیجه گیری
مراجع
[[۱]] Chang, Yu-Ting, Hueiju Yu, and Hsi-Peng Lu. "Persuasive messages, popularity cohesion, and message diffusion in social media marketing."Journal of Business Research 68.4 (2015): 777-782.
[[۲]]
Erkan, Ismail, and Chris Evans. "The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption." Computers in Human Behavior 61 (2016): 47-55.
[[۳]]
Yan, Qiang, et al. "E-WOM from e-commerce websites and social media: Which will consumers adopt?." Electronic Commerce Research and Applications 17 (2016): 62-73.
[[۴]]
Erkan, Ismail, and Chris Evans. "Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions." Journal of Marketing Communications (2016): 1-17.